Pharmaceutical business models for foreign traders in the Vietnamese market
As of 2026, Vietnam’s pharmaceutical market has reached an estimated value of approximately USD 7 billion and is projected to grow by around 10–15% annually. This data indicates that Vietnam’s pharmaceutical market still has significant room for further development. 1 Alongside the growing demand, Vietnam is also pursuing policies to attract resources, technology, and international cooperation to further develop its pharmaceutical industry. In this regard, the country encourages research, technology transfer, and the production of original brand-name drugs, vaccines, biological products, and other high-tech pharmaceutical products. 2 In practice, many international pharmaceutical groups continue to demonstrate their interest in and expand their operations in Vietnam. For example, AstraZeneca has identified Vietnam as a strategic market and has undertaken various investment and cooperation activities in the pharmaceutical sector. 3 Given the development potential of the market and th...