Requirements for grant of approval for a cosmetic advertisement content
In recent times, the Government has intensified its efforts to inspect, monitor, and strictly sanction enterprises engaged in trading counterfeit goods, substandard products, or goods of unclear origin. This inspection campaign has also expanded to the field of advertising, particularly regarding false or misleading advertisements for cosmetic products – an area in which numerous businesses have already been inspected and penalized. A notable example is the case involving Mailisa Company. According to reports from the press, several cosmetic products under the brand names ‘DOCTOR MAGIC’, ‘MAIKA BEAUTY’, and ‘MK’, manufactured or imported by MK Skincare Import–Export Trading and Manufacturing Co., Ltd. (Address: K31, Thoi An Residential Area, Le Thi Rieng Street, Thoi An Ward, Ho Chi Minh City; Enterprise No. 0314633814) – the organization responsible for placing these cosmetic products on the market – were f...