Promotional Activities – What Must Enterprises Comply With?
1. Definition of promotional activities Promotional activities are commercial promotion activities conducted by traders for the purpose of promoting the purchase and sale of goods or the provision of services by offering customers certain benefits. Promotional activities may be carried out by: (i) enterprises that themselves conduct production and/or business activities; and/or (ii) enterprises providing promotional services, which conduct promotions for other enterprises in accordance with a promotional service agreement. The Law on Commerce and relevant legislative documents impose specific conditions and restrictions on goods and services that are subject to promotion, as well as goods and services used for promotional purposes. Specifically: Goods and services eligible for promotion do not include alcoholic beverages, lottery products, tobacco products, breast-milk substitutes, medicines for human use (including medicines that have been licen...